Ted Skinner
Experience Case Study Writing Contact
AI Enablement & Change Leadership

Ted Skinner

Strategic AI Enablement, Adoption & Change Leadership

Ted helps organizations turn AI from scattered experiments into accountable everyday work. Most AI programs stall not because of the technology, but because of the operating system around it — which workflows change first, who owns the decision, what good looks like, and how you prove it worked.

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Based in Mount Pleasant, South Carolina — open to Charleston-area on-site/hybrid and remote
Technology creates leverage only when leaders pair it with judgment, clear priorities and an operating rhythm that turns insight into action.
30+
Years across business, technology, data, and team leadership
159
Published articles (2014–2026) across 10 third-party outlets
~900
Hours returned annually to client-facing teams through shipped automation
1,075%
Growth in AI-platform referral traffic from a content and search rebuild
Where I Create Value

Four capabilities, one throughline

Strategy & Execution

Practical operating systems built on priorities, OKRs/KPIs, meeting rhythms, accountability, and change management — the machinery that turns a plan into results.

AI, Data & Adoption

Translates automation, media intelligence, predictive signals, and emerging technology into workflows people actually use — with governance and human review built in.

Change Leadership

Designs the rollout, not just the tool: champions networks, training curricula, adoption measurement, and the accountability structure that makes change stick.

Cross-Functional Leadership

Aligns executive leadership, product, sales, account management, and development teams around a shared, measurable definition of outcomes.

Experience

Track record

Fullintel
VP of Marketing
Through July 2026
  • Designed and shipped packaged agent workflows for executive reporting, competitive intelligence, PR opportunity response, and search optimization — then drove adoption across marketing, analyst, and client-facing teams with human review checkpoints at every decision point. Multi-day deliverables compressed to hours, 30+ original assets produced monthly, and team time shifted from repetitive production toward expert analysis and higher-value client decisions.
  • Built automation across database management, email validation, and manual reporting that returned roughly 900 hours a year to client-facing teams — adoption ROI in production, not a pilot metric.
  • Established data governance and operating discipline over the marketing database: restructured 140,000 records into approximately 70,000 ICP-aligned, deliverable contacts and raised database health from 71% to 96%, with ownership, standards, and validation built into the workflow rather than run as a one-time cleanup.
  • Rebuilt content and search strategy for AI-mediated discovery. AI-platform referral traffic grew 1,075%, alongside +895 aggregate search-position improvements and a #1 organic ranking on a core commercial term.
  • Led marketing strategy, content, and demand generation for a media intelligence firm serving Fortune 2000 communications teams — 600+ leads, a 36% year-over-year increase, at 34% sample-to-demo and 28% demo-to-close conversion.
  • Authored the award submissions behind the company's 2025 industry recognition, including its PRSA Anvil Award for human-plus-AI media intelligence.
Rhythm Systems
CEO Strategy Execution Consultant
January 2014 – April 2019
  • Trained and coached executive teams at $20M–$500M companies through annual and quarterly planning — curriculum, facilitation, and follow-through cadence that turned strategy into named owners, dates, and measurable outcomes.
  • Marketing ROI increased 20%, conversion rates increased 30%, and the prospect database grew from 73,500 to 600,000+ contacts (approximately 8x).
PR Newswire
VP, Data Intelligence & VP, PR Products
1999 – 2014 (14+ years)
  • As VP, Data Intelligence, created the business plan and product roadmap for Agility, an integrated communications platform combining social listening, news monitoring, press release distribution, and journalist intelligence — including primary market research for a global media database of 650,000 journalists and influencers.
  • As VP, Public Relations Products, owned product vision, P&L, sales enablement, and brand management for cloud-based SaaS products, leading distributed teams across the United States, United Kingdom, Mexico, and India.
  • Automated media-research workflows to improve accuracy and productivity while freeing teams to focus on higher-value work — an early instance of the adoption pattern Ted has led ever since.
Proof

Adoption case study: from scattered AI experiments to production workflow

Problem

Executive reporting, competitive intelligence, and PR opportunity response were manual, slow, and inconsistent across the team — deliverables took multiple days and didn't scale with client volume.

Approach

Designed packaged agent workflows for each function, with human review checkpoints built into every decision point — then led adoption across marketing, analyst, and client-facing teams rather than treating the build as the finish line.

What Shipped

Production workflows for executive reporting, competitive intelligence, PR opportunity response, and search optimization — not pilots. Multi-day deliverables compressed to hours; 30+ original assets produced monthly.

What It Saved

Roughly 900 hours a year returned to client-facing teams, with time shifting from repetitive production toward expert analysis and higher-value client decisions.

Full write-up in progress — a detailed version of this case study is coming soon.
Writing & Thought Leadership

159 published articles, 2014–2026

A selection is below; final picks for this section are still being finalized. Full corpus spans AI enablement, strategy execution, and change leadership across 10 third-party outlets.

AI Enablement & Digital Transformation

The RISE Framework — Building Authority for AI Search Success

[Placeholder — outlet & date]
Strategy Execution, Leadership & Change

How CEOs Move from Chaos to Clarity — Creating a Culture of Strategy Execution

[Placeholder — outlet & date]
AI Enablement & Digital Transformation

The Human + AI Model — Why Hybrid Analysis Beats Automation Alone

[Placeholder — outlet & date]
View the full archive
Awards & Recognition

Recognition

MAY 2025
PRSA Anvil Award — awarded to Fullintel

Presented to Fullintel for its human-plus-AI approach to media intelligence, selected from 754 submissions. As VP of Marketing, Ted led the marketing function and authored the award submission.

2025
AMEC Awards — Gold and Silver — awarded to Fullintel

Part of 14 industry awards the company won in 2025. As VP of Marketing, Ted led the marketing function and authored the submissions.

PERSONAL HONOR
John Petrillo Award

Selected from more than 5,000 employees for customer commitment.

PERSONAL HONOR
Eagle Scout
Skills

Core capabilities

Change Management
AI Enablement & Adoption
Program Management
Business Transformation
Digital Transformation
Organizational Change Management
Strategic Planning
Cross-Functional Team Leadership
Business Process Automation
Stakeholder Management
Executive Communication
Process Improvement
Product Management
Crisis Communications
Governance & Responsible AI
Contact

Let's talk

Based in Mount Pleasant, South Carolina. Open to AI enablement, adoption, and transformation leadership — Charleston-area on-site or hybrid, and remote.

Connect on LinkedIn ted@tedskinner.com Download resume
© 2026 Ted Skinner
Charleston, South Carolina