Marketing leadership × AI enablement

Turn strategy into measurable momentum.

I build marketing engines that create demand, and AI operating systems that people actually use. The throughline is disciplined execution: clear priorities, practical workflows and results the business can see. I am based in Charleston, South Carolina, and I am in the market now for a VP Marketing or AI enablement leadership role, remote across the US or hybrid at home.

Discuss a role or project Download executive resume

30+Years across marketing, technology, data and team leadership

71→96%Database health at Fullintel, against a written definition of a healthy record

700KICP aligned contacts at Fullintel, grown from 140,000

~900Hours returned annually through shipped automation

159Verified published articles across strategy, AI and communications

Selected outcomes

Three flagship results, stated the way the evidence supports them.

Outcomes the business could see.

140K → 700K

A database worth aiming at

The challenge: a contact database too unreliable to target with confidence. At Fullintel it grew from 140,000 to 700,000 ICP aligned, deliverable contacts, and database health rose from 71 to 96 percent. See the marketing system

~900 hours

Expert time, handed back

The challenge: expert hours disappearing into report assembly, research and repetitive production. Governed automation returned about 900 hours a year across the portfolio. Read the case study

14 awards

Work that held up to judges

The challenge: prove the results were real, not just claimed. Fullintel won 14 industry awards in 2025, including AMEC Gold and Silver and a PRSA Silver Anvil. Ted led the marketing function and wrote the submissions. See the recognition

01 · Marketing leadership

Positioning, demand, content and revenue operations designed as one connected growth system.

Marketing that behaves like a business system.

From narrative to pipeline, I connect brand strategy, product storytelling, SEO and GEO, lifecycle marketing and sales enablement to the outcomes that matter: qualified demand, conversion, revenue and customer value.

988,423

Blog views in 2020

Grew blog views from 104,445 in 2017 to 988,423 in 2020, about nine and a half times.

1,403,782

Total website sessions, 2022

Reached 1,403,782 total website sessions in 2022, all channels, on search led content built around executive questions.

9,004

Landing page clicks, 2020

Grew landing page call to action clicks from 625 in 2017 to 9,004 in 2020, about fourteen times.

444,943

Prospect database

Grew the marketing database from 294,436 records in February 2021 to 444,943 in a later full snapshot, about 51 percent.

Category and product marketing

Turned complex SaaS, analytics and AI capabilities into credible market narratives, sales tools and customer value stories.

Demand and revenue operations

Led paid and organic programs across LinkedIn, Google, Salesforce, HubSpot and ZoomInfo, with KPIs, routing and ownership built in.

From market signal to revenue.

A connected system, not a stack of disconnected campaigns.

01PositionCustomer insight, category narrative and differentiated value.

02Create demandSearch, thought leadership, paid media and executive content.

03ConvertScoring, lifecycle journeys, sales enablement and clear ownership.

04LearnPipeline, revenue, conversion and customer value feed the next decision.

02 · AI enablement

Useful technology, human review and a clear adoption rhythm. No theater. No orphaned pilot.

AI people actually use.

I start with the work, not the tool. The goal is to redesign repeatable production and analysis, build AI literacy, package reusable workflows and keep human expertise exactly where judgment, context and accountability belong.

~900

Hours returned annually

Automation across database management, email validation and repetitive manual work shifted time back to expert analysis.

845

AI platform referral sessions

AI platforms referred 845 sessions over eleven months in 2025, up 565 percent on the prior period. A search and content rebuild improved visibility in AI mediated discovery while strengthening traditional authority.

895

Net keyword positions, 2025

Moved 25 tracked keywords by a net 895 positions from January to 20 November 2025: 942 gained and 47 lost.

Fullintel articles

56 Fullintel articles published from 2024 to 2026, produced inside governed editorial and competitive intelligence workflows.

The RISE framework

A practical sequence for moving from curiosity to accountable adoption.

RResearchFind the work worth changing and define the outcome.

IIntegrateFit the workflow to people, systems and review points.

SScaleBuild playbooks, training and ownership for repeatable use.

EEvaluateMeasure quality, adoption, time returned and business value.

Enterprise adoption capabilities

The bridge from executive intent to operational practice and technical requirements.

AI literacy and training

Workshops, practical curriculum and role based guidance that make new capability usable.

Responsible AI governance

Human review, privacy awareness, quality controls and named accountability built into the workflow.

Workflow redesign

Process mapping that assigns machines the repeatable work and people the judgment calls.

Playbooks and runbooks

Reusable standards, review gates and ownership that turn a pilot into repeatable practice.

Cross functional translation

Executive goals translated across operational and technical teams without losing the business outcome.

Adoption metrics and ROI

Baselines, dashboards and business measures for quality, usage, time returned and value created.

Platforms in practice

OpenAI and ChatGPT · Salesforce · HubSpot · ZoomInfo · Google Ads · LinkedIn · Replit · Gamma · SEMrush · Agility

Featured case study

AI adoption in practice.

Expert time was disappearing into report assembly, opportunity research, data validation and repetitive production. The answer was not another tool. It was a human governed operating system built around the work.

The leadership move: packaged agent workflows, a versioned multi agent analysis framework, human review gates, playbooks, dashboards and operating rhythms. Not a demonstration. A system adopted across marketing, analyst and client facing teams.

~900 hoursReturned annually across the broader automation portfolio

71% → 96%Improvement in database health

Days → hoursProduction time for complex deliverables

01Diagnose the frictionMap where expert time is lost to repeatable production and analysis.

02Design the handoffAssign machines the repeatable steps and people the judgment calls.

03Govern the outputInstall review gates, quality controls and clear ownership.

04Measure the gainTrack adoption, capacity returned and business outcomes.

Why adoption held: each workflow made clear what technology could accelerate, where human expertise was required, how quality would be checked and which result mattered. The full case study is available in the portfolio library below.

In their words

Recommendations from colleagues and clients, quoted exactly as written.

What colleagues say.

Here's about as simple as I can put it: hire him or your competition will. He's that good. … He'll make your life and your business easier and more enjoyable. He's a winner, period.

Derek FarleyFounder and President, derekPR, LLC · 2013

He has the ability to take complex problems and break them down into easily manageable chunks of information. … Ted has a knack for creating clarity in the midst of complexity, and whether optimizing workflows or troubleshooting issues, Ted made processes smoother and more efficient for all of us.

Courtney DyerRhythm Systems · 2024

I have worked with Ted for 20+ years at two different companies. He is a wealth of knowledge and cares deeply about the customer experience. He had a significant impact on our SEO at Rhythm Systems and always seemed one step ahead of the algorithms.

Tiffany ChepulRhythm Systems · 2024

Portfolio library

Work you can take with you.

Two concise documents for a closer look at the operating approach, the results behind it and the career that connects marketing leadership with practical AI adoption.

Case study · AI enablement

AI Adoption in Practice

A human governed operating model for turning repetitive production and analysis into measurable capacity.

1 pageUpdated 2026

PDF Word

Executive profile · Marketing and AI

Executive Resume

A focused two page record of growth, transformation, revenue systems and cross functional leadership.

2 pagesUpdated 2026

PDF Word

PDF is best for viewing and sharing. Word is included for recruiter and application workflows.

03 · Career portfolio

Three chapters. One consistent pattern: turn complexity into an operating advantage.

Built, scaled and transformed.

2024 to 2026

Fullintel

Vice President of Marketing

Led demand, brand and AI enablement for a B2B media intelligence firm. Built the revenue system, created the RISE framework and moved governed AI workflows from experimentation into production through training, playbooks and review gates.

2014 to 2024

Rhythm Systems

Vice President, Marketing and Automation · Strategy Consultant

Built a predictable growth engine, grew the marketing database from 294,436 records in February 2021 to 444,943 in a later full snapshot, and coached CEOs and leadership teams of 20 million to 500 million dollar growth companies on priorities, KPIs and quarterly execution.

1999 to 2014

PR Newswire

Vice President, Data Intelligence · Vice President, Public Relations Products

Created Agility from business plan to launch, shaped a global media database of 650,000 journalists and influencers and carried P&L responsibility for an organization of about 250 people across four countries.

04 · Where I create value

The connective tissue between strategy, systems and the people responsible for results.

Four areas. One operating model.

Strategy and execution

Priorities, OKRs and KPIs, meeting rhythms, accountability and change management that turn a plan into named work.

AI, data and analytics

Automation, media intelligence, predictive signals and emerging technology translated into useful decisions and trusted workflows.

Marketing and growth

Positioning, demand generation, search, lifecycle marketing and product storytelling connected to pipeline and customer value.

Cross functional leadership

Executives, product, sales, account management, communications and development aligned around measurable outcomes.

05 · Recognition

Company campaign recognition and personal honors, clearly separated.

Awards earned through work that held up.

Industry awards in 2025

Recognition awarded to Fullintel. As Vice President of Marketing, Ted led the marketing function and authored the submissions.

PRSA Anvil AwardRecognition for Fullintel's human plus AI approach to media intelligence
AMEC Gold and SilverInternational recognition within a 14 award year

Personal honors

John Petrillo AwardPR Newswire Employee of the Year, selected from more than 5,000 employees
UBM Business Leadership ProgramSelected for the global leadership development program
Eagle ScoutBoy Scouts of America's highest achievement

159 Verified articles published from 2014 to 2026, across 13 outlets, including 11 outside bylines

06 · Writing and ideas

Depth, not content confetti.

A 12 year body of work across 13 outlets, including PRSA, PRNEWS, SupplyChainBrain and Risk Management Magazine, plus a coauthored chapter in Predictable Results: How Successful Companies Tackle Growth Challenges and Win.

01AI Enablement and Digital Transformation

02Strategy Execution, Leadership and Change

03Media Intelligence, PR and Measurement

04Crisis, Reputation and Risk

05Growth Markets and Industry Insights

Read the SupplyChainBrain article Browse the strategy archive

Complete article index

All 159 published articles.

Browse by subject. Every title opens the original publication in a new tab.

01AI Enablement and Digital Transformation53

02Strategy Execution, Leadership and Change60

03Media Intelligence, PR and Measurement24

04Crisis, Reputation and Risk13

05Growth Markets and Industry Insights9

Build the next chapter

Need growth and adoption to reinforce each other?

Based in Mount Pleasant, South Carolina. Available for executive marketing and AI transformation leadership.

Email Ted Get the resume